The phone
Check last week’s call log if you’re guessing. Half of missed calls counted as real customers; your close rate applies only to those.
Quotes that die in silence
“Never chased” means no follow-up after the quote went out. Research on dead-quote piles finds ~10% still close with systematic follow-up — that’s the recovery rate used here.
Money earned, not collected
From your A/R aging report: everything 30+ days overdue. (QuickBooks: Reports → A/R Aging Summary.)
Leaking from your business, per year
$0
— about $0 a month, from work you already won or already did.
Plus $0 sitting in overdue invoices right now.
The math, shown in full
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